FH
Founder · Engineering
Frederick Henriquez
Wrote the first line of ROA$TED in a kitchen at 1 a.m., possibly while frustrated by a budgeting app that called him a hero. Builds, ships, and apologizes for the dad jokes.
Home · The desk
Small team. Strong opinions.
ROA$TED is run by a tiny team and one extremely articulate AI. The humans are responsible for everything you see; the AI is responsible for most of what gets said.
— The humans
A small bench with strong taste.
Looking for you
A designer who can resist the temptation to add confetti. Send work to info@roasted.money.
Looking for you
Someone who can write “you spent $84 on small treats” without using the word journey.
— The cast
The personalities behind the product.
ROA$TED has four characters. Jackie is the only one who handles the chat — the others appear elsewhere in the app, each with their own job and their own opinion.
Jackie
The voice you hear most. Reads your statements with empathy and a slight eyebrow raise. Mood: warm. Catchphrase: “I won’t mention it again. Today.”
Mila
Appears in onboarding and celebrations. The friend who makes the introductions.
Rico
The deal-maker. Surfaces in negotiation and bill-reduction flows.
Derek
The numbers guy. Shows up for forecasts, runways, and end-of-year reviews.
— Growth · Partnerships · You
Joining the team?
If you read this site and felt seen, write to us. We hire on taste, not titles. info@roasted.money, subject Hiring.
Want to see it do its thing?
Bring your bank statements. We brought the teeth.