Home · Press & brand

— Press & brand

Press kit.
Lightly seasoned.

Everything you need to write about ROA$TED, recreate it accurately, or design a banner for our launch party. Write to info@roasted.money for high-res or anything missing.

— Boilerplate

A paragraph you can paste in.

ROA$TED is a personal-finance app for people whose money has stopped being abstract. Powered by Plaid, an AI coach named Jackie, and a design system of 80 cards, it tells you the truth about your spending without the pep-talk. iOS-first. No ads. No data sales. Founded in 2025. Headquartered on the open web.

— Logo & mark

The flame, the dollar, the wordmark.

Mark · PNG

Flame & dollar

Single-color, transparent background. Use on dark surfaces. Download (PNG, 280 KB).

Wordmark

ROA$TED

All-caps Outfit 800, the $ in roast orange (#FF4E18). Letter-spacing −0.04em.

Color

Roast orange

#FF4E18 · brand. #1A1614 · ink. #0F0B09 · paper. #5DBF85 · positive. #E27272 · loud.

— Typography

Display: Outfit (800 / 700 / 600). Body: Inter (500 / 600). Personality stings: Source Serif 4 italic. Numerics use tabular figures.

— Founder availability

For interviews, podcasts, panels, or Q&A: info@roasted.money with subject Press — interview.

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